Mr. Pawan Kumar Sonthalia, a graduate from Chennai, started his career in 1982 in Chennai, later shifted to Hyderabad in 1985 and started M/s. Beekay Steel Associates with an aim to cater to the industrial demand of Iron and Steel. Under his leadership the company has grown by leaps and bounds, touching an annual turnover of over 350 Crores. In the FY 10-11 the company turned into a Private Limited company known as M/s. BSA Steels Pvt. Ltd. The company is an MOU customer/dealer of SAIL, RINL (VSP), and JSPL (JINDAL) for their flat and long products.